When’s the last time you immersed yourself in a story? All small business owners are advised to focus on their company brand (well let’s be honest, we agonize over our brands), but did you know that your company’s story is just as important? “You lose a big opportunity to connect with…
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First impressions are lasting impressions. We all know this, right? Think about it–how many hours a week do we spend on perfecting the way we appear, sound, and perform when networking or with clients? Undeniably, it must be at least fifteen minutes every day to at least brush your teeth and…
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Not having an online identity inhibits your success as an expert and entrepreneur. Without a strong online identity, how will your customers and potential clients know and trust you to give you their business? We all know that the first place people go for information is the internet. They will look…
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Some people don’t know what healthy eating looks like, tastes like or feels like. Eating healthy is a lifestyle choice, and every day families make uninformed decisions about what they eat and how they provide for their families. But how do you stay healthy when, as realtors, you are always in…
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Dr. Joan Rosenberg, founder of Emotional Pilates™, lives with a mission to help people develop the capacity to be adaptive and flexible in the face of change, and to accept periods of quiet and stability with grace and gratitude. In our industry, it is a constant battle to juggle work, family,…
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“No matter who you are and who you connect with, everybody has a story.” In the modern world, social media and the web have made it easier than ever to “connect” with others. With all of these opportunities–hundreds of friends on Facebook, hundreds of connections in LinkedIn–it’s easy to fall into…
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A man who helped me enormously in my life and whom I trusted implicitly told me this once: Krisstina, God is in the details. The difference between good and great, the difference between win and lose, exists in the details. I admired this man; I admired him and I admired his…
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I am unique. I am an individual. I am ME. Our natural inclination when thinking about categorizing ourselves is resistance – “I am different and cannot be categorized because my situation is unique and you wouldn’t understand.” Though this is certainly true and we are all equally different, it is strange…
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In my recent interview with Bill Leider, author of Brand Delusions, I asked him, “How can you define brand and trust? What do you think Brand is?” The advertising, marketing, and PR worlds make you believe it’s all about image. For Bill, it’s much more; brand goes so far beyond what…
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On January 3rd, I was honored to interview branding expert Bill Leider on his unique perspective and approach to Brand. My personal takeaways for this interview are numerous, and I will be sharing these with you in a separate blog. In the meantime, I would like to share with you an…
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